Privacy policy

Last updated: 2026-07-14

Effective date: 2026-04-28

INSMIA ("we," "us," or "our") operates this online store and website at https://insmia.com, including all related information, content, features, tools, products, and services (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. INSMIA is a brand of SHOESHACK INC, a Washington corporation. Our Services are powered by Shopify.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

A. Why We Collect Information

We collect personal information to:

Process your orders and fulfill your shipping
Provide customer support and respond to inquiries
Send transactional, promotional, and marketing communications
Improve our products, services, and shopping experience
Comply with legal obligations and prevent fraud

B. What Information We Collect

We may collect or process the following categories of personal information, depending on how you interact with the Services:

Identifiers: name, postal/billing/shipping address, ZIP code, email address, telephone number, birth date, unique PayPal identifier, and other similar identifiers
Financial information: credit card, debit card, financial account numbers, payment confirmation, and other payment details (we do not store full credit card numbers on our servers)
Account information: username, password, security questions, preferences, settings
Transaction information: items viewed, added to cart, added to wishlist, purchased, returned, exchanged, or canceled, and your past transactions
Communications with us: information you include when contacting customer support
Device information: device type, browser, network connection, IP address, and unique device identifiers
Usage information: how and when you interact with or navigate the Services

C. How We Use the Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services — perform our contract with you, process payments, fulfill orders, manage your account, arrange shipping, facilitate returns/exchanges, enable reviews, and create customized recommendations
Marketing and Advertising — send marketing, advertising, and promotional communications by email, text message, or postal mail; display online ads on our Services or third-party sites based on your activity
Security and Fraud Prevention — authenticate your account, detect fraud, protect public safety, and secure our Services
Communicating with You — provide customer support, respond to inquiries, and maintain our business relationship
Legal Reasons — comply with applicable law, respond to law enforcement requests, investigate violations, or enforce our terms and policies

D. Cookies and Similar Technologies

We use first-party and third-party cookies and similar technologies (e.g., pixels, web beacons) for analytics, personalization, advertising, and functionality. You may manage cookie preferences through our cookie banner or your browser settings.

We use cookies for:

Necessary — essential site functions (cart, checkout, login)
Analytics — understanding usage patterns (Google Analytics, Shopify Analytics)
Marketing — targeted advertising (Meta Pixel, Google Ads, TikTok Pixel)

E. How We Share Personal Information

We may disclose your personal information to:

Shopify — our hosting platform; processes your information to provide the Services
Service providers — payment processors (Shopify Payments, PayPal), shipping carriers (USPS, UPS, FedEx), email/marketing services, analytics providers, and customer support platforms
Marketing and advertising partners — to provide marketing services and personalized advertising. Some sharing for cross-context behavioral advertising may qualify as "selling" or "sharing" under applicable state law
Affiliates — within our corporate group
Business transactions — in connection with mergers, acquisitions, or bankruptcy
Legal authorities — to comply with legal obligations, respond to subpoenas, or protect rights

F. Accuracy, Retention, and Your Other Choices

We retain personal information for as long as necessary to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce our agreements.

You may:

Update or correct your account information by logging in
Unsubscribe from marketing emails via the link in any marketing email
Opt out of SMS by replying STOP to any text
Request deletion of your data by contacting us at support@insmia.com

G. Children's Privacy

The Services are not intended for individuals under the age of 13 (or under 16 in California, Maryland, and New Jersey). We do not knowingly collect personal information from children under these ages. If we learn we have collected such information, we will delete it. Parents or guardians may contact us at support@insmia.com to request deletion.

H. Additional Information for Certain U.S. Residents

Depending on where you live, you may have the following rights:

Right to Know / Access — request the categories and specific pieces of personal information we collect
Right to Delete — request deletion of personal information we maintain
Right to Correct — request correction of inaccurate information
Right to Portability — receive a copy of your personal information in a portable format
Right to Opt Out of Sale or Sharing — opt out of the "sale" or "sharing" of personal information for targeted advertising

California (CCPA/CPRA), Colorado (CPA), Connecticut (CTDPA), Virginia (VCDPA), Utah (UCPA), Texas (TDPSA), Oregon, Montana, Iowa, Tennessee, Indiana, Delaware, New Hampshire, New Jersey, Maryland, Minnesota, Rhode Island residents have these rights.

We do not sell your personal information as the concept of "selling" is traditionally understood. However, our use of cookies and pixels for cross-context behavioral advertising may qualify as "selling" or "sharing" under certain state laws. You can opt out by:

Visiting the "Do Not Sell or Share My Personal Information" link in our footer
Enabling Global Privacy Control (GPC) in your browser
Contacting us at support@insmia.com

We do not discriminate against you for exercising any of these rights.

I. Exercising Your Rights

To submit a privacy rights request:

Email: support@insmia.com
Phone: +1 (309) 550-2360
Mail: SHOESHACK INC, 100 N Howard St Ste R, Spokane, WA 99201, USA

We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf.

We will respond within 45 days as required by applicable law.

J. Financial Incentives & Non-Discrimination

We may offer promotions, discounts, or loyalty programs in exchange for certain personal information (e.g., email address for newsletter signup). Participation is voluntary and you may withdraw at any time. We will not discriminate against you for declining to participate.

K. Links to Other Websites

The Services may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review their privacy policies before providing information.

L. Embedded Content

Some pages may contain embedded content from third parties (e.g., Instagram posts, YouTube videos). These may collect your information independently. Please review the privacy practices of those services.

M. Security

We use reasonable security measures, including SSL encryption for transactions, to protect your personal information. However, no security measures are perfect. We recommend you do not use unsecured channels to communicate sensitive information.

N. International Transfers

Your personal information may be transferred to and processed in countries outside your country of residence, including the United States. By using the Services, you consent to such transfers.

O. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operations. The "Last updated" date at the top reflects the most recent revision. We will provide notice of material changes as required by law.